Hot Words

There’s no two ways about it, the Internet is now the KING of getting your message across to others.  Hide your head in the sand and pour money into traditional advertising if you like the word ‘recession’, or get on board with the way that marketing has changed forever.  It’s true that the Internet is full of fads, but this new and constantly changing flow of marketing ideas always comes back to one central idea, Quality Content is King and blogging creates high value content.

Here it is in a nutshell: (just in case you don’t read the rest of the blog) Blogging builds communities of loyal customers with a vested interested in the company.  Blogging builds your company’s ability to market itself effectively online and it’s cost-effective.

Blogging is a way of sharing information and demonstrating your expertise in your particular field.  It works both ways because people get to comment upon what you’ve said and a dialogue occurs further increasing the number of people visiting your site.

Blogs make it easy to rapidly post, comment, and update posts – which is a quick way to communicate with potentially hundreds of thousands of people with a bit of typing and one click.  When was it ever possible before to update hundreds of thousands (millions) of potential customers about a brand new product in the click of one button?

The traditional marketing message is dead.  If the right person blogs for you, you’ll give your company an authentic ring that everyone will appreciate above all the clunky traditional marketing messages still being limply thrown around.  Marketing through your blog is subtle, but it attracts a loyal audience that grows each month.  If they like what they find, they’ll help you spread the word through Social Media Marketing such as Facebook, Twitter, and perhaps widen your appeal by blogging about your blog!

Just one tip, blogging isn’t flogging, it’s providing people with the answers to problems and questions and then letting them come back to you when they want to buy.  So easy on the sales pitch, think authentic and tell the truth. Yeah, that’s right, a marketing guy is telling you to tell the truth!  Believe it or not, customers appreciate it!

Blogging is an easy, cheap (yes cheap, I’m not saying cost-effective anymore, it’s stupid) CHEAP way of massively improving your marketing online.  And if you don’t have anyone to do it, we’d be glad to help you out.

Mark Westbrook is owner and content/copywriter for WritingEngine, a company providing cost-effective SEO article marketing, SEO copy, Blogs, Press Releases and other written solutions.