There are certain phrases that you can use to help the buyer decide to buy. There’s nothing underhanded about it, it’s very simple, you are just helping them make a decision by making suggestions, asking questions or prompting action. These phrases should be used just before you write your CTA, that’s our short hand for Call to Action – the bit where you REALLY get them to BUY.
This moment is the D in AIDA. AIDA for those that don’t know is the classic sales structure:
A – Attention – CAPTURE THEIR ATTENTION
I – Interest – MAINTAIN AND HEIGHTEN THEIR INTEREST
D – Decision – PERSUADE THEM TO MAKE A DECISION
A- Action – LEAD THE BUYER TO A POINT OF ACTION
So now that we’ve explained that, here are some of those helpful phrases that can help persuade the buyer to make the decision to buy.
Some of these are culturally sensitive, what I mean is, Brits are dour and sterner than Americans, so target to your cultural market.
It’s great to create a sense of urgency, to do this you can use phrases such as:
Don’t delay…
Don’t wait any longer…
Don’t miss this great opportunity…
Why wait another day?
You can also DEMAND decision making by using COMMANDS. They have to be used carefully, as you don’t want to scare them away. Some that have worked in the past include:
Act Now
Call Now
Join Today
Lastly, hand over the decision to them with:
It’s your move…
It’s your choice…
It’s up to you…
You be the judge…
You decide…
Of course, these need to be part of a well constructed piece of copy, but they really do help the buyer to make their decision. Use them sparingly, it’s important that they work subtly and are used skilfully.
Mark Westbrook is owner and content/copywriter for WritingEngine, a company providing cost-effective SEO article marketing, SEO copy, Blogs, Press Releases and other written solutions.