Why is the Apple Logo is so Unique?
Take a look at the Apple Logo.
It’s completely unique in its field. What does it say to you? Cool, creative, individual, and unique – a bit of a rebel? Well, according to consumer research carried out by two professors from Waterloo University in Canada, seeing the Apple logo not only makes you think of these things, it also makes you feel them. In tests, viewing the Apple logo made participants feel more creative and energised, mirroring the traits associated with the brand. The Apple symbol has a brand personality and that personality affects our behaviour.
The original Apple logo, designed by Jobs and Wayne featured Sir Isaac Newton under a tree, with the apple just about to fall. The logo has changed 4 times since then, from the distinct multicoloured apple through black, silver/white (above) and now the two-tone Apple logo that we see today. This symbolic logo is recognisable around the world due to Apple’s success with their iPods and iPhones. The distinct ‘bite’ taken out of the Apple, is a visual pun on the homonym ‘byte’.
Image Source: http://www.flickr.com/photos/tomask/415669190/
Mark Westbrook is owner and content/copywriter for WritingEngine, a company providing cost-effective SEO article marketing, SEO copy, Blogs, Press Releases and other written solutions.