Paul
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Life with Paul was easy,
And life with Paul was gay,
And life with Paul was fun for a while,
As Paul for a while would say.
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And life with Paul was mainly nuts,
But sometimes cheese and bread,
And life with Paul was fun for a while,
As Paul for a while has said.
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And life with Paul was fleeting,
And life with [...]
Who is John Smeaton?
John Smeaton is the courageous baggage handler from Glasgow who selflessly fought off terrorists at Glasgow Airport in 2007. He has since become a public figure, writing a column in The Scottish Sun newspaper regularly. In September 2009, John, known to Glasgow as SMEATO, announced his intention to stand as [...]
Why is the Apple Logo is so Unique?
Take a look at the Apple Logo.
It’s completely unique in its field. What does it say to you? Cool, creative, individual, and unique – a bit of a rebel? Well, according to consumer research carried out by two professors from Waterloo University in Canada, seeing the Apple [...]
As a writer, I’m often asked to take part in Email Marketing Campaigns. I create the email messages or auto-responders that make up the heart of the email campaign. People wrongly believe that email-marketing campaigns are not effective because they just end up getting spammed or sent to trash or junk mail. It’s not true [...]
FOR IMMEDIATE RELEASE
I write a lot of press releases. They’re a simple, inexpensive way to get publicity and raise your profile – if they’re done right. More recently at WritingEngine, we’ve started using a professional journalist to write our client’s press releases. As an insider, he has a unique perspective on what [...]
Blogging? I love to blog but it’s taken me a while to learn the ropes. It’s not a diary, it’s not a Facebook update, it’s not an article, it’s something in between.
It’s actually become one of my favourite things to do in the day. Once, I wrote 15 blogs in one day. Actually that was [...]
Okay, I admit it, I write a lot of these, some for clients and quite a few for myself. Usually, they help you blow off some steam, but I tend to see complaint letter writing as an art form, it’s important not to come across all superior, but it’s still important to be assertive.
1) [...]
When I was first introduced to Twitter, I wasn’t convinced. It seemed like a seemingly unnecessary addition to the electronic beeps, bells, pings and rings that already clutter my life. I certainly didn’t want to use it for my personal life, then I noticed how often I updated my Facebook status and [...]
Let’s face it, if you write your own copy, you find yourself using some of the same words time and again. I’m sure you find yourself describing your product or service with the same kinds of words, so in this brief blog post on words to use instead of the over-used words, I’ll offer you [...]
There are certain phrases that you can use to help the buyer decide to buy. There’s nothing underhanded about it, it’s very simple, you are just helping them make a decision by making suggestions, asking questions or prompting action. These phrases should be used just before you write your CTA, that’s our short hand for [...]
There’s no two ways about it, the Internet is now the KING of getting your message across to others. Hide your head in the sand and pour money into traditional advertising if you like the word ‘recession’, or get on board with the way that marketing has changed forever. It’s true that the Internet is [...]
TWO STORIES
I used to work in a biscuit factory. I used to clean out the pipes from the custard and chocolate that go between two biscuits that make it yummy. When you came anywhere near the biscuit factory, you could smell that lovely warm, sweet smell of biscuits being baked. On our first day, [...]
Article Marketing, writing fascinating articles to attract potential traffic to your website is a way to drive hundreds or thousands of motivated visitors to your business. Companies that wish to promote their goods or services through expensive advertising often mistakenly miss the chance to market themselves effectively online through the use of well written SEO [...]
Written communication is a complex beast. Communicating meaning through words can be taxing and can often leave the reader stumped. On the web, we write much more like we speak, which will have your ‘O’-Level English teachers turning in their graves.
However, when we’re writing for the consumption of another, we need to make [...]
Below is a simple scene that encapsulates many of the potential problems when giving or receiving a copy or content writing brief. It’s light hearted, but it warns us of potential problems.
CLIENT: I’d like a white box please
VENDOR: Sure, what kind of box do you want?
CLIENT: Just a small white box.
VENDOR: What size?
CLIENT: Just small. [...]
You need SEO friendly copy and content but you don’t have the time to write it yourself. Fair enough, who does? So you outsource your work to someone else, a seemingly reliable someone, who offers you a great deal that’s far less than you would expect to pay. They regularly deliver blogs, content and copy [...]
Everyone makes mistakes, but in business, the last thing you want to do is make a bad impression with your clientele. Weather Whether on your blog, website or brochure – you’ll want to ensure that you don’t mispell misspell a single word. Easily made mistakes may possibly inhibit your prospects of business in an instant; [...]
The best speeches always remain in our memory and sometimes inhibit our own ability in devising a strong, worthy speech. One thing you must avoid when writing a speech is comparison to others’ work.
Politicians and the like make the devising of a speech look simple. The truth of the matter is, that beyond the illusion [...]
Opportunity Cost
There are many people that are perfectly competent and capable of writing, yet still choose to employ a ghostwriter. The reason for this is simple, the time it would take them to write their novel, website content or blog copy is time taken away from a different form of investment. This is the [...]
Mark Westbrook from WritingEngine offers practical advice on sharing your expertise online.