Tag Archives: UK-based copywriters

The DANGER of using the word FREE in your copy.

TWO STORIES
I used to work in a biscuit factory.  I used to clean out the pipes from the custard and chocolate that go between two biscuits that make it yummy.  When you came anywhere near the biscuit factory, you could smell that lovely warm, sweet smell of biscuits being baked.  On our first day, [...]